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    PURA VIDA

    To live by Pure Vida is to live your life carefree and its enjoy its pleasures. It's about embracing the life.

    Find our new styles here

    BIKINI TOPS

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    BIKINI BOTTOMS

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    ONE PIECES

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    HIS & HERS

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    WE CARE

    WE CARE

    As a fashion label, we understand the negative impacts the fashion and textile industry has on our planet. We are an exclusive slow fashion brand and all of our production is made in the most ethical way.

    As a swimwear brand - we want to honor and take care of our oceans, and we use mostly sustainable swim fabric - ECONYL, a fabric made entirely from post- consumer waste like discarded plastic and abandoned fishing nets. 

    Also a percentage of each swimwear piece manufactured goes to save the oceans through the R.O.L.E Foundation's "Zero Waste to Oceans".

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